| Item | Qty | Unit | Est. Unit Price | Est. Total | Category |
|---|---|---|---|---|---|
| Advertising Strategy Development and Planning | 1 | project | $50,000.00 | $50,000.00 | Professional Services |
| Creative Development (e.g., ad copy, visual design, video scripts) | 1 | project | $75,000.00 | $75,000.00 | Professional Services |
| Media Planning and Research | 1 | project | $40,000.00 | $40,000.00 | Professional Services |
| Media Buying and Placement (various channels, e.g., digital, print, broadcast) | 1 | lot | $250,000.00 | $250,000.00 | Professional Services |
| Campaign Management and Optimization | 1 | project | $50,000.00 | $50,000.00 | Professional Services |
| Performance Reporting and Analytics | 1 | project | $35,000.00 | $35,000.00 | Professional Services |
| Estimated Bid Value | $500,000.00 | ||||
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