| Item | Qty | Unit | Est. Unit Price | Est. Total | Category |
|---|---|---|---|---|---|
| Strategic Communication and Campaign Planning (Initial Term) | 1 | lot | $150,000.00 | $150,000.00 | Professional Services |
| Advertising Agency Services (Initial Term - Ad Buy Costs) | 1 | lot | $500,000.00 | $500,000.00 | Professional Services |
| Strategic Communication and Campaign Planning (Renewal Term) | 1 | lot | $150,000.00 | $150,000.00 | Professional Services |
| Advertising Agency Services (Renewal Term - Ad Buy Costs) | 1 | lot | $400,000.00 | $400,000.00 | Professional Services |
| Estimated Bid Value | $1,200,000.00 | ||||
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